![]() ![]() The main players like Christmas, Halloween, Black Friday (kind of a holiday) and New Years are big money-makers for online shops, and are essentials for any promo calendar. There are three categories of holidays and events you should be on the lookout for: Major holidays, minor holidays/ events, and seasons. The key is making a big deal out of holidays and events that appeal to and are relevant to your brand and audience, and holidays where customers expect some kind of discount. If you have no spooky designs, doing a Halloween sale doesn’t make much sense. You don’t have to do a sale or promotion for every holiday. Notice that specific social media schedules are not included – those will go in a separate social media calendar to keep things less crowded. The blocked out red areas represent big chunks of prime promotion and sale times for the holidays. Purple represents promos, red represents sales & discounts, and green represents new product launches. There are a few key things you should for sure include on your promo calendar (and I suggest color coding everything as well!):Ībove: a basic example of what you can make with the downloadable calendar template in this post! For this calendar, I used the example of a foodie-themed Artist Shop to show what kind of holiday promotions might go on for it. Whether it’s a big sale, mini sale, promoting a new design or product to spread the word, or new product release, you should be doing something new every week to keep your shop fresh and to keep people checking back! ![]() Keeping track of your own events, like new product releases.Keeping track of and planning out upcoming sales and promotions so that you’re super prepared and can budget if need be.Keeping track of holidays and events to plan sales and promotions around.There are three big things a promo calendar will help you with: In this post, we’ll teach you how to put together a promo calendar (focusing mainly on the key holiday months), and at the end we’ve got a promo calendar template you can use to get started! What is a Promo Calendar?Ĭreating a calendar for all your promotions is key to staying organized, and in turn staying organized is the key to running successful promotions! Knowing how to make a promo calendar is a key part of efficiently planning out what holidays you want to plan promos and sales for, creating solid content, and knowing how to budget for everything from ads to ordering samples of your products for photos…and, of course, to avoid seller’s FOMO. But for Shop owners, this can mean missing important opportunities to boost your sales. We’ve all faced the regret of a holiday or event rolling around, only to totally miss it or to half-ass it, whether it’s happened to you as a shop owner or just someone trying to be social. ![]()
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